the essential Visionary, the streetwear brand of the two Toulouse rappers Bigflo & Oli becomes the jersey sponsor of all the youth teams of the Toulouse Football Club.
The logo of the clothing brand, created in 2017 by the two brothers and Malick Seck, is displayed on the front of the jerseys of the teams of the training center, the academy and pre-training for women’s teams, to “support young players in their training, from the youngest age to the gates of the professional world”.
This partnership, the amount of which has not been communicated, includes the provision of a personalized box in the colors of Visionary in the Stadium during TFC meetings. Depending on the club, Bigflo & Oli may organize events there around music or fashion artists.
Towards joint products
In addition, the TFC specifies that the partnership is “evolving” and that the development of products associating the two brands, TFC and Visionary, is envisaged. A bit like the co-branding between PSG and Jordan at another level …. We could therefore quickly find T-shirts or hoodies with the Visionary X TFC logo on the shelves.
“The TFC is our club at heart, says Bigflo. When we were little, we went to our first football match at the Stadium with our father, it was against Châteauroux, we were in Ligue 2 at the time.” Last season, the two rappers attended almost every TFC home game in the presidential box.