(AFP) – South Korean dystopian drama Squid Game, which launched less than four weeks ago on Netflix, has been seen by 111 million subscribed households, a record for a series start on the platform, the group said on Tuesday.
Mixing social allegory and extreme violence , Squid Game features characters from the most marginalized fringes of South Korea, including an Indian migrant and a North Korean defector, participating in traditional children’s games in order to win 45, 6 billion won (33 million euros).
Losers are killed.
“Squid Game has reached 111 million fans – knowing the biggest start for a series “on the platform, Netflix tweeted.
The juxtaposition of childish hobbies and their fatal consequence, with polished production and sumptuous scenography, has in fact conquered a very large audience through s the world, the series leading the charts on Netflix in more than 45 countries.
The The record was hitherto held by a quite different series, “Bridgerton”, recounting the sentimental intrigues of good British society at the beginning of the 13 th century, which had been viewed by 82 millions of accounts during the four weeks which had followed its publication, at the end of December 2019.
Figures published by Netflix, which count all accounts watching an episode for at least two minutes, are not subject to verification by a third party, unlike audience measurements for traditional television.
The Squid Game phenomenon is the latest manifestation of South Korea’s growing influence on the global cultural scene, after K-pop sensation BTS and Parasite, Palme d’Or at Cannes and first non-English language film to win the O scar for best film.
The Korean wave should not fall immediately: in February, Netflix announced an investment plan of 500 millions of dollars (432 millions of euros) for this year alone on series and films produced in South Korea.
This Korean box also reinforces Netflix in its strategy of producing more international content and in foreign languages. The streaming giant’s third biggest success is the made-in-France series “Lupine”, with French star Omar Sy playing the famous gentleman-burglar.