The Facebook group changes its name to “Meta”

the essential Mark Zuckerberg, the boss of Facebook, announced Thursday that the parent company will now be called Meta.

Mark Zuckerberg, the boss of Facebook, announced Thursday that the parent company will now be called Meta, to better represent all its activities but the name of the various networks will remain unchanged.

To read also: What is the “metaverse”, this parallel digital universe for which Facebook will create 10 000 jobs in Europe?

The founder of the tech giant, accused of putting profits before humans by a whistleblower and many elected officials, chose “meta” – “beyond” in ancient Greek – to show that there is ” always more to build “.

The future metaverse of the internet?

“We have learned a lot by facing many problems,” he said, saying that now is the time to learn the lessons to “build the next chapter.”

This announcement was made after an hour and a half of presentation of the “metaverse”, “métavers” in French for meta-universe.

According to him, the metaverse represents the future of the internet, after computers and mobile phones, to which the public will have access to interact, work or be entertained via technologies (augmented reality glasses, virtual reality headsets, etc. ).

This name change is interpreted as a distraction maneuver by critics of the Californian group, entangled in scandals and controversies, from disinformation to data confidentiality to respect for competition law.

The firm “thinks that a new brand can help it change the subject”, an NGO of anti-activists already reacted last week. Facebook, ironically dubbed “The Real Facebook Oversight Board”, when rumors of a name change were circulating.

The anger of the authorities and civil society has grown in recent weeks over the revelations of a whistleblower, Frances Haugen, which shows that Facebook has chosen to ignore some of the dangers – toxic content on Instagram for adolescents, disinformation that harms democracy, etc. – for the sake of preserving his profits.

However, Mark Zuckerberg has been talking about the metaverse for a few months. He has already announced investments of several billion in the coming years and the recruitment of 10. 000 people in Europe for this project.

He gave more details on Thursday, painting a future worthy of sci-fi while providing marketing insight for brands.

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