On English TV, we talk more often about pastry than about climate change

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(ETX Daily Up) – If you’re used to watching English TV shows, expect to hear the words’ cake ‘or’ dog more often “that” climate change “. This is the observation made by a new study carried out by the ecological television project Albert.

The word “cake” appeared ten times more often than the terms linked to the climate crisis on English television screens during the year 2020. The terms “climate change” or “global warming” fell by 09% and , respectively % compared to 2019. On the other hand, the word “dog” was 20 more often in these broadcasts. In the same vein, the terms “beer garden” and “banana bread” have been pronounced more often than “wind” or “solar”.

This count was carried out by the Albert project, which works for sustainable development in television and cinema and which benefits from the support of the British Academy of Film and Television Arts ( BAFTA). According to the study, titled Subtitles to Save The World, this occurrence of words is directly linked to speaking time in these shows, with cards somewhat redistributed since the arrival of the pandemic.

In 2020, the terms “lockdown” and “Covid” are, for example, unsurprisingly omnipresent in television shows. Added to this is the interruption of filming linked to health restrictions, which has forced television channels to increase the rate of rebroadcasting of their programs.

But this is also certainly explained by the fact that the report of Albert- which is based on the analysis of the subtitles of nearly 400. 00 0 programs offered by the English channels BBC, ITV, Channel 4, Channel 5 , UKTV and Sky- did not take into account news segments.

However, the fact that words like “cake” or “dog” prance at the top of the ranking of the most pronounced terms to the detriment of climate-related topics is problematic given the very large audience share of these programs, underlines the report.

‚ÄúPeople in the UK are aware that we are facing a climate crisis, but we find it hard to believe that it is soluble. engage in solutions and actions. We’re stuck – and we need new stories to spark our collective imaginations and push us into action. The words we use and the ideas we conjure can help spark change ” , says Nicky Hawkins, director of communications at On Road Media, a charity that participates in Project Albert.

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