the essential In order to underline the creation of its “metaverse”, Facebook could change its name. An announcement that could be made as early as next week.
With its “metaverse”, Facebook wishes to create environments of shared virtual worlds, which combine virtual reality and augmented reality. By changing its identity, Facebook could better separate this “futuristic” work that occupies the days of Mark Zuckerberg, and the examination to which the platform is subjected, around its rather criticized operation.
A widespread concept
During the Connect conference of 28 next October, the manager of the American digital giant could announce this new identity. Even if this new name may leak before.
This change is not, however, unprecedented. In 2016, Snapchat renamed itself to Snap Inc. Similarly, Google reorganized itself into 2015 with the holding company Alphabet , illustrating its conglomerate side, and not just a search engine.