Internet: one in two French people subscribe to a video on demand platform

the essential The Barometer of the consumption of dematerialized cultural goods 2020 produced by the Hadopi was unveiled on Wednesday. It shows that 48% of French Internet users have subscribed to a video-on-demand subscription service (VàDA) this year, an increase of 23 points in three years.

The Hadopi (High Authority for the dissemination of works and the protection of rights on the internet) which is living its last weeks of existence since it will be merged with the CSA in a new body, the Arcom, unveiled on Wednesday the results of its latest barometer of the consumption of cultural goods, which marks an important step for France.

Indeed, for the first time, almost one in two French people is now subscribed to a video on demand service. “The rate of Internet users subscribing in their homes to a Video-on-demand subscription service (VàDA) has more than doubled since 2014 (+ 27 points) and concerns nearly one in two Internet users (48%), making VàDA a major mode of access to audiovisual content. If this progression slows down in 2020, the multi-subscription is developing and most often associates a VàDA offer with a music or pay TV offer (21% of Internet users, +6 points in two years) ”, explains Hadopi.

This boom is due in particular to a Covid effect, its confinements and the closures of theaters and cinemas.

Le Baromètre de la consommation de biens culturels dématérialisés 2021 est réalisé par la Hadopi
The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

Music is also on the rise

Even better, “the number of French Internet users having access to at least one paid subscription (for music, VàDA or pay TV) within their household is still increasing in 2021 and now concerns nearly two thirds of them (56%, or 72% of consumers of cultural goods online) “, welcomes the Hadopi.

Music offers are also continuing to grow, notes the barometer, which sees this as an effect of the closure of concert halls during the first semester 2020. One in five Internet users (19% ) now has access to a music subscription within his household (+2 points compared to 2019 and +6 points compared to 2019).

27 millions of consumers of digital cultural goods in 2021

In 2021, 83% of French Internet users from 12 years and over have consumed at least one dematerialized (digital) cultural good, i.e. close to 27 millions of consumers. In ten years, the number of consumers has thus increased by 12 millions of individuals.

Le Baromètre de la consommation de biens culturels dématérialisés 2021 est réalisé par la Hadopi

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

The top three of the most consumed goods have remained the same since 2014: films (52 %), music (51%) and TV series (48%).

“The consumption of sports broadcasts, which had declined in 2019 following the cessation of sports competitions, resumed at the increase, returning to its pre-crisis level (15%, +2 points compared to 2020 ”, indicates the Hadopi.

More hacking

The fact remains that content piracy remains present: in 2021,

, 23% of French Internet users declare having illicitly consumed at least one dematerialized cultural good…

Le Baromètre de la consommation de biens culturels dématérialisés 2021 est réalisé par la Hadopi 619521998
The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

“The year 2020 was still marked by the health crisis, with a rate of regular illegal profiles on the rise: 15% of Internet users (+ 3 points) have this year used illegal sites as much or more often than legal services; % of Internet users have occasional illegal practices (-2 points) and generally consume legally “, indicates the barometer.

“More specifically, illicit music consumption is on the rise (+1 point among Internet users and +3 points among music consumers) and is back to a level close to 2018. Sports broadcasts whose illicit consumption had declined with the stop in 2019 sports competitions, are also returning to their pre-crisis level (6% of Internet users, +2 points among Internet users and +5 points among online sports consumers). ” IT is true that the football fan, for example, must take out several subscriptions if he wants to follow the whole of Ligue 1, which ends up being very expensive.

Back to top button