the essential The Barometer of the consumption of dematerialized cultural goods 2020 produced by the Hadopi was unveiled on Wednesday. It shows that 48% of French Internet users have subscribed to a video-on-demand subscription service (VàDA) this year, an increase of 23 points in three years.
Indeed, for the first time, almost one in two French people is now subscribed to a video on demand service. “The rate of Internet users subscribing in their homes to a Video-on-demand subscription service (VàDA) has more than doubled since 2014 (+ 27 points) and concerns nearly one in two Internet users (48%), making VàDA a major mode of access to audiovisual content. If this progression slows down in 2020, the multi-subscription is developing and most often associates a VàDA offer with a music or pay TV offer (21% of Internet users, +6 points in two years) ”, explains Hadopi.
This boom is due in particular to a Covid effect, its confinements and the closures of theaters and cinemas.
Music is also on the rise
Even better, “the number of French Internet users having access to at least one paid subscription (for music, VàDA or pay TV) within their household is still increasing in 2021 and now concerns nearly two thirds of them (56%, or 72% of consumers of cultural goods online) “, welcomes the Hadopi.
Music offers are also continuing to grow, notes the barometer, which sees this as an effect of the closure of concert halls during the first semester 2020. One in five Internet users (19% ) now has access to a music subscription within his household (+2 points compared to 2019 and +6 points compared to 2019).