(ETX Daily Up) – Who from “Squid Game”, “The Bridgertons Chronicle” or “Lupine” is truly the most watched series on Netflix? The streaming giant is messing up while changing its ranking system. No more dwell on accounts, now Netflix will analyze your time spent in front of your screen.
“Later in the year, we will start reporting the viewing times of our titles rather than the number of accounts that choose to watch them,” Netflix revealed in a letter addressed to its shareholders.
A change that is not surprising. At the end of September, Netflix had already unveiled new rankings for its most watched series and films by focusing on the number of hours recorded. Originally, the streaming giant used to classify its content according to the number of accounts that watched at least two minutes of the program during the 28 the first days on the platform. A rather imprecise system since a user could not continue viewing and still be counted.
Often criticized for not sharing the data of its audiences, Netflix has obviously decided to change its behavior as well by reporting more regularly: “We will start publishing more regularly publishing headline metrics outside of our earnings report, so that our members and the industry can better measure success around the world”, specified the platform.
A system qualified as “a slightly better indicator” and better reflecting the success of the service. For Netflix, this new system will make it possible to satisfy its subscribers more, but also to compare itself on the same unit of measurement as audiences on television. One way to impose itself even more against its competitors like HBO: “It also corresponds to the way in which external services measure television viewing.”
Lately, with the success of “Squid Game” on Netflix, the American giant had indicated that 89% of subscribers had watched at least 75 minutes of the series while 66% watched it completely during their 20 online . In all, over 1.4 billion hours of the South Korean series have been watched by users.