(AFP) – Californian rappers Dr. Dre, Snoop Dogg and Kendrick Lamar, as well as Mary J. Blige and Eminem, will perform at halftime of the next Super Bowl, scheduled for Los Angeles in February 2022, announced the National American Football League (NFL).
This set, made up of old hip-hop legends from the west coast of the United States – Eminem is from Detroit, and only Mary J. Blige, the only woman, was born in New York – wants to be appropriate for the audience of the great Californian city, which will host the 10 February 2022 the American football championship final for the first time since 1993.
The five artists count 43 Grammy Awards, NFL tweeted.
The Super Bowl, airing next season on NBC, is the event most watched of the year on American television, despite a declining audience to 43, 4 million viewers in 2021. This decline did not prevent record advertising revenue of 545 million dollars, according to an estimate by the Kantar firm.
Since 2019, the halftime show has been produced by the group Roc Nation, founded by the New York rapper and now a wealthy man. Jay-Z business.
Now a music mogul, Dr. Dre, Snoop Dogg’s old traveling companion, has already produced all the artists who will be on stage with him .
In 2019, Jay-Z explained that he wanted to help the NFL overcome the controversy that followed the movement of protest launched by former San Francisco quarterback Colin Kaepernick in 2016, who had dropped to one knee in protest against police violence against African Americans. This gesture cost him the rest of his career.
In 2021, it was the Canadian artist The Weeknd who had animated the halftime show, after Jennifer Lopez and Shakira in 2020.