the essential French singer Aya Nakamura will make an appearance in the online game Fortnite. It will be the first French artist to offer an “interactive experience”.
“The date and information relating to the event will be communicated later”, can we read in a press release. “Gaming is one of the many axes of diversification and development on which Warner Music France is actively working in order to offer its artists ever more innovative support”, comments in this text Alain Veille, President of Warner Music France
Ariana Grande has already played the game
This summer, an avatar of American singer Ariana Grande performing a few of her tracks appeared throughout a weekend on Fortnite. Players could choose an option that allowed them to do a bit of adventure with the pop and R&B artist, drawn as a half-human, half-fantasy character, in a cropped blue scale outfit or a silver ensemble.
Epic Games had already launched such experiments, by integrating the American rap star Travis Scott, in April 2020, or the Brazilian football star Neymar earlier this year. Goal of this strategy: not to be satisfied with being a shooting game and of survival, but to take on the appearance of an entertainment platform. A true phenomenon for years among video game fans, Fortnite claims some 350 millions of “gamers” in the world.