(AFP) – Air Zen, a positive information radio station, which wants to “help the French to live better”, will start its programs next Tuesday, during the deployment in the national scale of digital terrestrial radio, DAB +, the radio equivalent of TNT.
It is part, with BFM Radio (radio version of BFMTV) and Skyrock Klassics, newcomers to the digital radio landscape. These three stations will not have an FM frequency (the band is completely saturated) unlike 19 other older radios (like Europe 1, France Inter, RMC, etc). The latter will also benefit from the deployment throughout France of this new technology which can be listened to online.
DAB + passes over the hertzian waves like FM but offers better sound, with a continuity of reception, particularly in mobility.
At Air Zen, the slogan could be summed up as follows: “boost the morale of the French”, with solution journalism and programs dedicated to well-being.
“Studies show that more and more French people are in a depressive state, which is difficult on the psychological level. We wanted to propose a project 100% positive “, explains, in an interview with AFP, Anne-Marie de Couvreur, president and founder of Air Zen radio.
The Air Zen management team is part of the Mediameeting group, an audio media operator founded in January 2004 , which produces radio stations and podcasts for businesses and communities.
A little more he two-thirds of the programs will be talk shows, 30% will be devoted to music, for years 60 to the present day.
– Little advertising, subscriptions –
“We will deal with general information with of solution journalism. A subject will be treated, for example on the climate, mobility, because we will have identified solutions “, continues Ms. de Couvreur. On the other hand,” Afghanistan where unfortunately we have no solutions to propose, we do not ‘will not talk about it. “
Among the appointments of the week, a program on yoga presented by the Canadian singer Natasha St-Pier, every Friday of 19 at 19 hours
Air Zen’s business model is original, leaving little room for advertising: a maximum of four minutes per hour, against 14 on average for private radio stations.
To compensate for the lack of income, Air Zen will offer its listeners to subscribe ” for an amount less than 5 euros per month “. They will have access to ad-free content and a range of additional products (exclusive premium content, webinars and podcasts).
This model dit + freemium + which combines a gra tuite with paid supplements (such as Canal + for example) has never been used in France by a radio, according to the CSA, audiovisual gendarme. On the other hand, this type of “business model” is dominant in the online games market.
At a time when audiences are eroding, Air Zen intends to make a place for itself in the radio landscape. “We hope to achieve 1% national audience in two years”, estimates Ms. de Couvreur.
According to her, listeners will be more women, as well as “active, broadest sense of the term, and seniors “.